Tuesday, November 9, 2010

Journalism redux: Things Seem to Happen in Threes

Over the past few weeks, we have seen a number of examples of radio and television journalists who have stepped over the ethics line, and been slapped back into place by their bosses.

First, Juan Williams made offensive remarks on FOX News about his perspectives on traditional Muslims, and was summarily fired from his other job, at NPR, for those remarks.

Then, in a matter that received much less attention than the first, two Anchorage based television news producers with KTVA CBS 11 were fired from their jobs for making inflammatory statements about the campaign that Joe Miller was running for Alaska's Senate seat. Not only did the producers challenge the integrity of Millers' campaign supporters, but they allegedly joked about using their newsroom positions to denigrate Miller and his campaign in reporting.

And in the capstone to all this, MSNBC's top host, Keith Olbermann, was suspended indefinitely (ultimately for two shows) after it was revealed that he had made financial contributions to three Democratic candidates in the fall 2010 mid-term elections.

In each instance, these journalists engaged in inappropriate, unethical, or offensive behavior. Each deserved to be punished, and to be chastised for what they did.

But for NPR to fire Juan Williams for the statements he made on FOX, when asked his opinion, smacks of political correctness, and suggests that NPR not only overstepped, but was looking for a way to remove Williams from public radio. Fining him, or taking him off the air for a period of time, would have been an acceptable response. But firing, without pretense, and with little cause (remember, his 'action' occured on another network, in another medium), was not only excessive, but ham handed. (When was the last time you heard of a person fired over the phone, let alone a ten year employee) Perhaps NPR will learn how to discipline staff in a more responsible, open and transparent manner in the future.

As for KTVA and Millergate, in this instance, firing these two producers for their inappropriate comments was excessive. Clearly, these individuals stepped out of bounds with their comments, comments recorded on the cell phone of Miller's campaign press secretary. But to summarily fire producers for inane comments, or for mocking politicians, hell, where would we be? Who would we have to cover campaigns? How would we have those gridiron dinners, and such, here in DC each year, where pols are publicly mocked by the 4th estate? Mocking candidates, campaigns, and politicians may not be the world's oldest profession, but it's certainly up there. Crossing a line doesn't justify things, but summarily firing these folks was rash, particularly when suspensions and fines could have had the same effect. After all, Miller supporters, and right-wingers nationwide, still will not harbor any love for KTVA and its' news team, even after this firing. And ripping apart a newsroom to make a point doesn't suggest this is a team that will be moving forward as a unit to advance to the next stage after this incident.

As for Keith Olbermann, the light slap he received from MSNBC is way too minimal for an offense that is perhaps the most significant of the three referenced here. It was words that got Williams and the KTVA producers in hot water. Words. Important words, but not actions. Olbermann took action, and committed $7200 to Democratic candidates, in clear violation of NBC and MSNBC policy, regardless of what he says. Journalists of any character know that among the cardinal rules, primary among them is not to contribute to a candidate for office. How Olbermann missed that, after 25 years in the business, and how he manages to apologize to his audience, but not his MSNBC bosses, particularly after they let him off easy, iss churlish and insincere.

We may differ on the merits on each of these matters, or the justice in any one of them, but for journalists in electronic media, the lessons we must remember in this digital age is to be responsible, remember you're always on, and to focus your contributions or philanthropy to those organizations that are legitimate non-profit entities.

1 comment:

netch said...

I think MSNBC's response is an example of the adage that there's no such thing as bad publicity. Olbermann is back on the air and MSNBC has managed to promote its editorial slant while ostensibly punishing an ethical lapse. Strange indeed.