Monday, August 22, 2011

No time to be a luddite

Hey, fellow journalists.

Wanna be afraid. Very afraid? More afraid than being called into the office, feeling you're about to miss air, inadvertently deleting your work product?

Check out this story on web analytics, http://www.poynter.org/latest-news/top-stories/143389/new-generation-of-web-analytics-applies-big-data-to-newsroom-decisions-visual-revenue-jumptime/, and the totally straight faced comment by the dude who says 'and since we know how well the future is going to play out.....'

Yes, it's a brave new world indeed. Confidence in predictions. That'll get you far.

Anyone interested in racoon stew? Now that's something I can predict for the future with confidence.

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